Our Story
↓
The Founder / Visionary
Jacques Evans was involved in several businesses including event planning and the promoting of various liquor brands over the years. After growing tired of promoting brands that he didn’t believe in, he founded FLOH in 2012. “It was hard getting started. Every day was still challenging because you’re competing against giants right now and their plan is to make sure no one ever sees you,” he said. “It’s definitely challenging because this industry is dominated by big brands, big private equity firms, and being independent and starting locally is a challenge.”
The quintessential startup business story, FLOH began when Jacques drew a design for a bottle on a napkin. “It was one of those things where, because we were so ignorant to what it takes, nothing could discourage us. It’s different when you know,” Jacques said. “We had no fear. We just went into the industry like it is what it is.”
While researching and developing the formula for the vodka, Jacques found a distillery in Indio, California that has since taken care of the production of FLOH’s Ultra-Premium vodka. “I had kind of focused on the marketing and the sales side of it, and I went to Oregon, and it felt like home,” Jacques said. “It was literally fresh off the plane you could smell the difference in the air, and then once I met the people there it was kind of a no brainer.
